Terms of Service

Last updated: June 2026

These Terms of Service ("Terms") govern your access to and use of the websites at conjuremarketing.com and conjuremarketing.ai, and the related software-as-a-service product (collectively, the "Service"), operated by Conjure Marketing ("Conjure Marketing," "we," "us," or "our").

By creating an account, clicking "I agree," or otherwise using the Service, you agree to these Terms. If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization, and "you" refers to both you and the organization.

If you do not agree, do not use the Service.

1. Eligibility and Account Registration

1.1 You must be at least 18 years old and able to form a binding contract to use the Service.

1.2 You must provide accurate, current, and complete account information and keep it up to date.

1.3 You are responsible for all activity that occurs under your account, including the actions of any team member or agent you authorize.

1.4 You must keep your password and any API credentials confidential. Notify us promptly at hello@conjuremarketing.com if you suspect unauthorized access.

1.5 We may suspend, restrict, or terminate accounts that violate these Terms or that we reasonably believe pose a risk to the Service, other users, or third parties.

2. Description of the Service

The Service accepts website URLs and produces analysis across up to 21 dimensions (SEO, AEO/answer-engine visibility, GEO, VSO, technical stack, AI-readiness, ADA/accessibility, performance, security, content, conversion, business intelligence, and related signals), together with a personalized report generated using third-party AI services.

The Service is offered in tiered plans (Free, Starter, Growth, Scale, Agency) as described on our pricing page. Features, limits, and pricing may change as described in Section 4.

3. Subscription Plans and Free Tier

3.1 Free Tier. The Free tier is offered at no cost subject to the usage limits posted on our pricing page. We may modify or discontinue the Free tier at any time with 14 days' notice.

3.2 Paid Plans. Paid plans (Starter — $49/month; Growth — $149/month; Scale — $499/month; Agency — $499+/month, or such other amounts as posted) renew automatically on a monthly basis until cancelled.

3.3 Trial Offers. If you sign up for a free trial of a paid plan, the trial converts to a paid subscription at the end of the trial period unless you cancel before that date.

3.4 Plan Changes. You may upgrade or downgrade at any time through the account portal. Upgrades take effect immediately and are prorated. Downgrades take effect at the next renewal date.

4. Billing, Payment, and Renewal

4.1 Payment Processor. All payments are processed by Stripe, Inc. You authorize us and Stripe to charge your payment method on a recurring basis until you cancel.

4.2 Recurring Billing. Paid subscriptions auto-renew at the then-current rate. By providing a payment method, you authorize recurring charges without further authorization until you cancel.

4.3 Taxes. Fees do not include taxes (sales tax, VAT, GST, HST, QST) unless stated. You are responsible for applicable taxes; we will collect and remit where required by law.

4.4 Price Changes. We may change prices for paid plans on at least 30 days' notice by email or in-product notice. Continued use after the effective date constitutes acceptance. If you do not accept, you may cancel before the new rate takes effect.

4.5 Failed Payments. If a charge fails, we may retry, suspend access, downgrade you to the Free tier, or terminate the subscription. You remain responsible for unpaid amounts plus reasonable collection costs.

4.6 Cancellation. You may cancel at any time through the Stripe customer portal or the in-product billing page. Cancellation takes effect at the end of the current billing period; you retain access until then.

5. Refund Policy

5.1 Monthly Plans — Standard. Monthly subscription fees are non-refundable. When you cancel, you retain access through the end of the period you have already paid for.

5.2 First-Charge Goodwill Refund. If you cancel within 7 days of your *first* paid charge on a given account and have generated only a small number of reports during that period, you may request a full refund of that first charge by emailing hello@conjuremarketing.com. This goodwill refund is available once per account.

5.3 Service Failures. If the Service is materially unavailable for an extended period due to our fault, we may, in our sole discretion, issue a prorated credit or refund. Unavailability caused by your equipment, third-party services, scheduled maintenance, or force majeure does not qualify.

5.4 No Other Refunds. Except as expressly stated in this Section 5 or required by applicable law (including consumer protection laws in your jurisdiction), all fees are non-refundable.

5.5 Chargebacks. Submitting a chargeback without first attempting to resolve the issue with us is a material breach of these Terms and may result in account termination.

6. Acceptable Use

You agree that you will not, and will not permit any third party to:

6.1 Unauthorized Inputs. Submit URLs you do not have the right to analyze in a manner that violates applicable law (e.g., systems you are not authorized to assess, sites protected by robots.txt directives you have agreed to honor, or sites whose terms prohibit automated analysis).

6.2 Abuse and Scraping. Use the Service to send unsolicited commercial messages, scrape, harvest, or attempt to access data outside your account; reverse-engineer the Service or the AI prompts and templates underlying it.

6.3 Volume Abuse. Exceed plan limits, share an account across multiple businesses, or use rate-limit-evasion techniques such as rotating IPs, multiple accounts, or proxy clusters.

6.4 Security Violations. Probe, attack, disrupt, or circumvent the security of the Service; introduce malware; or attempt to gain unauthorized access to any account or system. Coordinated security testing is welcome under our responsible disclosure policy — contact hello@conjuremarketing.com.

6.5 Illegal or Harmful Content. Use the Service to facilitate fraud, harassment, defamation, infringement of intellectual property, distribution of CSAM, or any activity that violates applicable law.

6.6 AI Misuse. Use the AI-generated reports or any underlying output to develop a competing service, train another machine-learning model, or to generate misleading representations about businesses you do not own or are not authorized to analyze.

6.7 Resale. Resell, sublicense, or commercially exploit the Service unless you have a written reseller agreement with us.

6.8 Compliance. Comply with all laws applicable to your use of the Service, including export controls, sanctions, anti-spam (e.g., CASL, CAN-SPAM), and data-protection laws (e.g., GDPR, CCPA).

We may investigate suspected violations and suspend or terminate access without notice when we reasonably believe a violation poses immediate risk.

7. Intellectual Property

7.1 Our IP. The Service, including the underlying software, designs, trademarks ("Conjure Marketing," our logos), prompt templates, scoring methodology, documentation, and the aggregated knowledge encoded in the analyzers, is owned by us or our licensors and protected by intellectual-property laws. Except for the license in Section 7.3, no rights are granted to you.

7.2 Your Content. You retain ownership of (a) the URLs and other inputs you submit ("Inputs") and (b) any content you upload. By submitting Inputs, you grant us a worldwide, non-exclusive, royalty-free license to process them for the purpose of providing and improving the Service.

7.3 License to You for Reports. Subject to your compliance with these Terms and full payment of applicable fees, we grant you a worldwide, non-exclusive, non-transferable, non-sublicensable license to use the analysis results and reports we generate for you ("Reports") for your own internal business purposes, including sharing them with your employees, contractors, and the operator of the analyzed business. You may not resell or publicly distribute Reports as a stand-alone product.

7.4 Ownership of Reports. The Reports are generated using our proprietary methodology, our software, and third-party AI services. Subject to the license in Section 7.3, we own all right, title, and interest in the Reports, including any copyrightable expression, formatting, structure, and methodology embodied in them. Where applicable law would grant you authorship rights in your inputs, you retain those rights to the inputs themselves.

7.5 Aggregated and De-Identified Data. We may create and use aggregated, anonymized, or de-identified data derived from the Service (for example, "the average mobile Core Web Vitals score across all scans in Q3") for any lawful purpose, including improving the Service and publishing benchmarks. Such data does not identify you or any individual.

7.6 Feedback. If you send us feedback, suggestions, or ideas, you grant us a perpetual, irrevocable, royalty-free license to use them without obligation to you.

7.7 Third-Party Materials. The Service uses third-party APIs and content (e.g., PageSpeed Insights, Brave Search, Anthropic Claude, business-data providers). Your use of third-party materials may be subject to additional terms imposed by those providers.

8. AI Outputs and Accuracy Disclaimer

8.1 The Reports are generated in part by large language models and other automated tools. They are advisory in nature.

8.2 The Service does not provide legal, financial, accessibility-compliance, tax, or professional advice. Recommendations regarding ADA/WCAG conformance, GDPR, CCPA, or any other regulatory matter are informational only and not a substitute for review by a qualified professional.

8.3 AI outputs may contain errors, omissions, or "hallucinations." You are responsible for independently verifying any claim or recommendation in a Report before relying on it for a material decision.

8.4 Conjure Marketing makes no guarantee that implementing any recommendation will produce a specific result (e.g., a particular search ranking, traffic level, or revenue outcome).

9. Third-Party Services

The Service depends on third-party providers including Stripe, Supabase, Anthropic, Google PageSpeed Insights, Brave Search, and business-data providers (see our Privacy Policy and sub-processor list). We are not responsible for the availability, accuracy, or content of third-party services. Your interactions with third parties are between you and them.

10. Confidentiality

10.1 "Confidential Information" means non-public information disclosed by one party to the other that is marked or reasonably understood to be confidential, including pre-release features, pricing not on our public pricing page, and security details. It does not include information that is or becomes publicly available without breach.

10.2 Each party will use the other's Confidential Information only to perform under these Terms and will protect it with at least the same care it uses for its own confidential information of like importance (and no less than reasonable care).

11. Termination

11.1 By You. You may stop using the Service at any time. Cancel your subscription through the account portal as described in Section 4.6.

11.2 By Us. We may suspend or terminate your account or these Terms (a) immediately for material breach, fraud, abuse, or security risk, or (b) for any reason on 30 days' notice.

11.3 Effect of Termination. Upon termination, your right to use the Service ends. We will, on request within 30 days of termination, provide an export of your Reports and account data. After 30 days, we may delete your data as described in our Privacy Policy.

11.4 Survival. Sections relating to ownership (7), disclaimers (8, 12), limitation of liability (13), indemnification (14), governing law and dispute resolution (15), and general terms (16) survive termination.

12. Warranty Disclaimer

THE SERVICE AND ALL REPORTS ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CONJURE MARKETING AND ITS SUPPLIERS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT REPORTS WILL BE ACCURATE OR COMPLETE.

Some jurisdictions do not allow the exclusion of certain warranties; in those jurisdictions, the disclaimers above apply to the fullest extent permitted by law.

13. Limitation of Liability

13.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL CONJURE MARKETING, ITS AFFILIATES, OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

13.2 OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM AND (B) ONE HUNDRED U.S. DOLLARS ($100).

13.3 The limitations in this Section 13 apply regardless of the form of action, are a fundamental basis of the bargain between the parties, and would apply even if a limited remedy fails of its essential purpose.

13.4 Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions, our liability is limited to the maximum extent permitted by law.

14. Indemnification

You will defend, indemnify, and hold harmless Conjure Marketing and its officers, directors, employees, and agents from and against any third-party claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to (a) your Inputs, (b) your use of the Service in violation of these Terms or applicable law, (c) your violation of any third-party right, including intellectual-property or privacy rights, or (d) your unauthorized analysis of any website or business.

15. Governing Law and Dispute Resolution

15.1 Governing Law. These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules. The U.N. Convention on Contracts for the International Sale of Goods does not apply.

15.2 Venue. Subject to Section 15.3, the parties consent to the exclusive jurisdiction of the state and federal courts located in New Castle County, Delaware for any dispute arising out of or relating to these Terms.

15.3 Informal Resolution. Before filing a claim, you agree to attempt to resolve the dispute informally by contacting hello@conjuremarketing.com. We will attempt to resolve the dispute within 60 days of receipt.

15.4 Equitable Relief. Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

15.5 EU/UK Consumers. Nothing in this Section overrides any mandatory consumer protection rights you have under the laws of your country of residence.

16. General Terms

16.1 Modifications. We may modify these Terms from time to time. Material changes will be posted at least 14 days before they take effect, with notice by email or in-product banner. Continued use after the effective date constitutes acceptance. If you do not accept, you may cancel before the effective date.

16.2 Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets.

16.3 No Waiver. Failure to enforce a provision is not a waiver of future enforcement.

16.4 Severability. If any provision is held unenforceable, it will be limited or removed only to the minimum extent necessary; the rest remains in effect.

16.5 Force Majeure. Neither party is liable for failure to perform due to causes beyond reasonable control, including natural disasters, pandemics, internet outages, third-party provider failures, war, or governmental action.

16.6 Independent Contractors. The parties are independent contractors. These Terms do not create a partnership, joint venture, agency, or employment relationship.

16.7 Notices. Notices to you may be sent via email to the address on your account or by in-product notice. Notices to us must be sent to hello@conjuremarketing.com.

16.8 Entire Agreement. These Terms, together with the Privacy Policy and any order form or addendum, constitute the entire agreement between the parties regarding the Service and supersede all prior agreements.

16.9 Order of Precedence. In case of conflict: (1) any signed order form, (2) these Terms, (3) the Privacy Policy, (4) other policies posted on the site.

17. Contact

For legal and contract questions, billing, security disclosures, or general support, email us at hello@conjuremarketing.com and we will route your message to the right team.

*This document is provided as a drafting starting point and must be reviewed by qualified counsel before launch. Confirm governing-law and venue selections, refund-policy specifics, arbitration/class-action waiver inclusion, and any state- or country-specific consumer-protection addenda before publishing.*